The project set out to compete with Yandex Maps and 2GIS — a bold challenge.

We joined at the idea stage and took part not only in communication, but also in shaping the product itself: UX/UI, button logic, user flow — every decision and its rationale.

After interviewing entrepreneurs, we identified a key competitive insight: They were all frustrated that in other platforms you could simply buy ratings and visibility.

We formulated clear principles that determined how a business could get into OMG — no paid boosts, just registration and a strict quality check.

We created a landing page explaining the rules of the game and designed easy-to-understand social media communication.

We began building the promotion strategy, but after February 23, 2022, the project was paused due to unpredictable shifts in entrepreneurs' behavior patterns.