I create visual concepts and design systems for global brands — from the first idea to final production.
15+ years in design, combining hands-on art direction with team leadership across campaigns, packaging, brand experiences and digital.
15+ years in design, combining hands-on art direction with team leadership across campaigns, packaging, brand experiences and digital.
ART DIRECTOR / DESIGN LEAD
YEARS IN DESIGN
YEARS LEADING DESIGN
15+
3+
MAJOR BRANDS
10+
DESIGNERS
LED
LED
8
ART DIRECTION
BRANDING
PACKAGING
CAMPAIGNS
AI-DRIVEN CREATIVE
BRAND EXPERIENCE
Aleksandr
Bologov
Bologov
Silver Mercury Awards
Jury Member
Jury Member
Integrated National Campaign
Creative Direction · Art Direction · Team Leadership
How I work
Understand
business, audience & cultural context
Frame
creative direction & visual principles
Create
concepts, key visuals & design systems
Lead
team, feedback & production
Deliver
consistent design across every touchpoint
Business thinking beyond design
Co-founded Stratata, a marketing startup combining research, positioning, design and rapid hypothesis testing.
Jobs to be done methodology
for developing positioning and hypotheses
for developing positioning and hypotheses
CustDev
In-depth interviews
In-depth interviews
a Minimum Viable Product
used to gather leads and test core assumptions quickly
used to gather leads and test core assumptions quickly
Contact me