How it was

To celebrate the launch of four updated Jardin Coffee products, we were tasked with creating a memorable social media campaign.

As an additional activity, we created AR filters for social media, each reflecting the visual atmosphere of its story.

Every story had its own literary genre: comedy, adventure, noir, and romance.

We wrote and visualized four stories as short animated comics — each crafted in the mood, tone, and color palette of its corresponding product.

Different young illustrators worked on each comic, giving every story a unique visual character.