How it was

To convey the depth of the elements, I created a visual language based on multiple exposure. This allowed us to embed a wide range of emotions into the visuals.

How do you express the spirit of a car — bold, dynamic, hidden within?

We invited participants to take a Jaguar E-PACE test drive only after confronting their inner fears and opening themselves up to new discoveries.

For each stage of the event, a set of visuals was created and adapted across different formats and touchpoints.

What’s inside the box?
To receive the invitation, guests had to overcome the fear of the unknown.