How it was

The driving school’s website looked almost identical to its competitors — and one competitor even had a very similar logo.
There was plenty of information about the school online, but none of it was structured or prioritized.

We created the logo and visual identity.

With Formula Auto, you’ll be prepared for the harsh reality of Russian roads.

Merch

To build a sense of community, we created trendy, functional merch — representing a new generation of drivers who want safer roads.

The creative direction was based on traffic rules and road symbols, reimagined through the lens of contemporary brand culture.

Results

+30% leads

30$ to 6$

We mapped out the entire user journey and optimized the funnel all the way to purchase.

in the first week of the campaign

reduction in customer acquisition cost

We developed video creatives inspired by real interviews and launched targeted advertising.